WHO AM I?
My name is Deena but those who know me call me Dee and I like it.
I am 41 years old but feel (and act) 20 years younger....I just don't look it lol.
I say things as they are (some may say I am blunt) and I really love listening to and helping people yet I also enjoy having time alone and sitting in complete silence.
I am a mum to 4 children aged 21, 18, 14 and 11, I have a Dogue called Bruce who is 4 and I get really excited about helping people get rid of pain, move better so they can transform their body and mind forever.
I qualified as a PT in August 2015 and opened my gym on 1st December 2016, previous to this I worked in admin and finance for 16 years.
I took a BIG jump into something new and I have never looked back.
I wasn't really a fan of exercise and still sometimes can't be bothered to do much but, I was inspired by a friend to grow some muscles and joined the local Leisure Centre...I stuck with it for a short while but found it really clicky! The women were really bitchy and I just felt really uncomfortable, so I quit.
This was something I wanted to change when I became a PT!!
My past experiences forced me to question myself, my needs, wants and desires in life and I knew things had to change.
It takes a lot of time and it's hard work to sit alone and reflect on past behaviours and choices, I wouldn't change anything as it has led me to where I am today and I am in a very fortunate position to help others create and live the life they want...just as I do for myself.
It's so easy to foget about yourself as you spend time and energy taking care of everyone else around you yet self care and self love is the best thing you can do for yourself and it's important to meet your own needs first.
A new gym called the Training Shed opened in July 2012 and I signed up as soon as it opened so I had something positive to focus my energy and time on.
This was a decision that saved my life!
I started doing a few classes and remember telling one of the coaches that I didn't want to get big legs or a big bum or have big muscles, a pretty standard response from all women.
Anyway, after a couple of years training I had literally transformed my whole self, not just my body!
Exercise gave me such a great feeling, a sense of purpose, a place to escape to and a way to deal with some very mixed emotions.
I had a focus, for me! I really got into the bodybuilding style of training and I would spend hours watching YouTube videos, reading T-nation articles and following all the great bodybuilders from the 70's and 80's.
I was obsessed with Ben Pakulski and Tom Platz and their training styles got me hooked! Maybe it was just the pain I was able to channel out of my body but, it made me want more for myself!
After training for 2 solid years and loving how it made me feel and look, I decided I wanted to help other people do the same and began my studies to be a personal trainer.
So I studied hard, continued to learn and absorb as much as possible and qualified as a PT in August 2015.
My first male PT client and my sister were my biggest support and thanks to their belief in me, I had the finance to open Imperial Bodies Gym.
My whole business is founded through my passion to help as many people as possible train and live the best way they can, for themselves!
I have stuck to my vision, I continue to allow my passion to lead the way to advance and grow.
I still have to deal with struggles, negativity, criticism, and fallouts that everyone experiences...nothing gets easy! You just remain focused on what you want to achieve.
I have a a few amazing people helping me make Imperial Bodies Gym what it is today and we continue to grow together to make sure we give people what they really need.
I have the best members and clients who will be there to support everyone, they each wanted the same safe space to thrive and grow without judgement or negativity that I did.
Fitness saved my life and it has helped me become the person I am today, I am stronger for every struggle I have ever endured and I have only just begun this journey!
Best of all, if I can do all this then I know you can too!
D60 WAS BORN OUT OF MY DESIRE TO HELP OTHER PEOPLE TRANSFORM THEIR LIVES
Imperial Bodies was the name created in 2015 when I became a PT. I wanted a name to reflect that YOU are in control of your life, your future, the choices and decisions you make. the word Imperial embodies this for me and so it was the perfect choice for my PT brand name.
This then became a physical place others could go to train, this became my gym. A safe space where you are made to feel welcomed and supported to achieve your goals no matter what they were or the level of experience you had.
#builtbydeena was a tag given by my first male client after he got some awesome results (he became an investor in my gym too!) in his words he was built by Deena.
This refelcted the principles I apply to helping people transform their bodies and getting results they had struggled to achieve previously.
My mission is to help you train better, to help you understand why you perform certain movements and educate you on how to perform them better. From the moment you wake up until you go to bed, I aim to help you feel better than ever!
As I wanted to rebrand this journey and represent all that I do, I chose D60.
To change anything in your life you need to turn your life, fitness and mindset around, 360 degrees! D60 Coaching is what helps you do this.
It's more than just training and nutrition created for you, it's identifying where your struggles are and helping you implement new skills to achieve success forever.